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Why LinkedIn Marketing Is a Marathon, Not a Sprint
Most people don’t view LinkedIn in the same way they view other social media platforms. Of the 310million active users, 91% of Executives rate LinkedIn higher than other platforms in terms of the value gained for their social marketing initiatives *. ...
Lunch! 2023 Exhibition Notes
As a consultant, I have the privilege of attending various industry expos, and I must say, Lunch! 2023 was nothing short of fantastic. Amidst the delicious food and buzzing atmosphere, I couldn't help but notice the diverse approaches that different stand holders took...
How SMEs can beat large corporations when it comes to winning Industry Awards
In my experience as both a panel judge and as a consultant, there are a couple of things which tend to hold SME’s back from entering and winning industry awards. Lack of resources and, Intimidation. There’s an assumption that the awards will receive numerous...
Quiet Quitting is still happening
Quiet Quitting has raised it’s head once again in the news https://www.bbc.com/worklife/article/20230811-quiet-quitting-is-the-status-quo-workers-are-still-proud-to-do-the-bare-minimum A phrase coined in around 2022 by Brian Creely, has been used to describe...
SME’s – Using your Staff to create your Expo Dream Team
Exhibiting at trade shows and expos present a golden opportunity for SMEs to showcase products and services, connect with potential clients, and enhance brand visibility. But when resources are limited, having a successful exhibition team becomes even more crucial....
Food to Go and Eating Out of Home: MealTrak Data
I am fortunate enough to be able to work for some of the leading businesses in their respective fields. One such company is MealTrak, a specialist Food to Go and Eating out of Home Data platform giving granular detail information to food manufacturers and retailers...