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Why LinkedIn Marketing Is a Marathon, Not a Sprint
Most people don’t view LinkedIn in the same way they view other social media platforms. Of the 310million active users, 91% of Executives rate LinkedIn higher than other platforms in terms of the value gained for their social marketing initiatives *. ...
How SMEs can beat large corporations when it comes to winning Industry Awards
In my experience as both a panel judge and as a consultant, there are a couple of things which tend to hold SME’s back from entering and winning industry awards. Lack of resources and, Intimidation. There’s an assumption that the awards will receive numerous...
SME’s – Using your Staff to create your Expo Dream Team
Exhibiting at trade shows and expos present a golden opportunity for SMEs to showcase products and services, connect with potential clients, and enhance brand visibility. But when resources are limited, having a successful exhibition team becomes even more crucial....
Lunch! 2023 Exhibition Notes
As a consultant, I have the privilege of attending various industry expos, and I must say, Lunch! 2023 was nothing short of fantastic. Amidst the delicious food and buzzing atmosphere, I couldn't help but notice the diverse approaches that different stand holders took...
Quiet Quitting is still happening
Quiet Quitting has raised it’s head once again in the news https://www.bbc.com/worklife/article/20230811-quiet-quitting-is-the-status-quo-workers-are-still-proud-to-do-the-bare-minimum A phrase coined in around 2022 by Brian Creely, has been used to describe...
Food to Go and Eating Out of Home: MealTrak Data
I am fortunate enough to be able to work for some of the leading businesses in their respective fields. One such company is MealTrak, a specialist Food to Go and Eating out of Home Data platform giving granular detail information to food manufacturers and retailers...