In my experience as both a panel judge and as a consultant, there are a couple of things which tend to hold SME’s back from entering and winning industry awards.
- Lack of resources and,
- Intimidation.
There’s an assumption that the awards will receive numerous entries and that the big names will have the resources and finances to produce such an outstanding presentation that they are bound to win.
However, the truth is, SMEs have unique strengths and advantages that make them well-equipped to stand out and thrive in these competitions, above their larger corporate competitors.
Here’s how Red Cool Consulting helps SME’s to hold their own against the competition:
PRIORITISATION OF AWARDS
I work closely with clients to identify and select the most suitable industry awards for the business and prioritise those that align with the niche and expertise of the company. This saves wasting valuable time.
PRIORITISATION OF AWARDS
I work closely with clients to identify and select the most suitable industry awards for the business and prioritise those that align with the niche and expertise of the company. This saves wasting valuable time.
NARRATIVE DEVELOPMENT
In collaboration with the client, I create a compelling narrative that highlights the unique journey of the company, the challenges that have been overcome and the impact of the achievement for the company, customers and industry. Here’s where the personal connection to the project can be demonstrated.
DATA DRIVEN
Leveraging Red Cool Consutancy’s expertise in data analysis, tangible results and successes are demonstrated, presenting a real case for the panel to judge. Metrics quantify the impact, especially for any judges not normally associated with the particular specialism of the business.
TESTIMONIALS
I curate authentic customer testimonials and case studies (where feasible) to back up any claims made within the presentation. These act as powerful endorsements to the award campaign.
DIFFERENTIATION
Red Cool Consulting looks to highlight the distinctiveness of your proposition. I work with you to identify what makes you so different from the rest. This emphasises your unique value proposition to distinguish your offering from competitors.
PROFESSIONAL PRESENTATION
Red Cool Consultancy creates a professional designed and well organised award submission, adhering to the brief and providing attention to detail to make a significant impact.
PRACTICE AND PREPARATION
I’ve seen some great ideas fall at the last hurdle due to poor presentation and preparedness at the interview stage. Mock interviews and presentations are arranged to ensure complete readiness for the real thing.
CONTINUOUS IMPROVEMENT
After each submission, Red Cool Consultancy will analyse feedback and use this to refine strategies for future award submissions.
Red Cool Consultancy is your partner in this journey, providing guidance, expertise, and support to help your SME maximise its potential in industry awards. We’ll enable you to surpass expectations, guaranteeing that you are not relegated to the role of a small entity in a vast corporate landscape. With the right approach and support, SMEs can assertively compete with larger organisations and achieve recognition for their outstanding contributions to industry.