As a consultant, I have the privilege of attending various industry expos, and I must say, Lunch! 2023 was nothing short of fantastic. Amidst the delicious food and buzzing atmosphere, I couldn’t help but notice the diverse approaches that different stand holders took when exhibiting their businesses. While I won’t be naming any names, I’m here to share some valuable insights that could help SMEs make the most out of their future exhibition experiences by avoiding these. So, if you have an expo on the horizon, keep reading to ensure your booth stands out in all the right ways.
Small Stand Syndrome:
Go big or go home, right? Well, not always. When you’re working with a tight budget and have a smaller stand space, it’s crucial to maximise every last penny. Rather than settling for a basic shell scheme with minimal graphics, think creatively. Find ways to make your small space engaging and interactive, drawing attendees in with your unique offerings.
Avoid Copycat Design
In a crowded market, it may seem tempting to emulate a successful design. However, this approach often labels you as a copycat. To truly stand out, you need your own innovative ideas and designs. Showcase your brand’s personality and individuality to leave a lasting impression.
Stay Energetic and Engaged
Exhibitions can be exhausting, but it’s vital to remain enthusiastic and approachable throughout the event. You never know when a valuable sales lead might approach your stand. Appearing disinterested or tired can be a major turnoff for potential clients.
Welcome All Visitors
One thing that stood out to me was a stand team member that exuded an unwelcoming vibe. It’s essential to create an inviting atmosphere for everyone, even if they’re not your immediate target audience. You never know who might become interested in your products or services down the line.
Avoid Empty Stand Syndrome
If you’ve invested in a large space, make sure it’s filled with compelling content. An empty-looking space can send the wrong message to attendees, so ensure it’s engaging and informative.
Back Up Your Claims
When making claims about your product or service, be prepared to back them up with concrete information. I encountered a company that claimed to have something unique, but when I asked for details, I received blank stares. Don’t leave potential clients hanging—be ready to provide the information they seek.
Tidy your Stand
While it’s understandable that you might want a coffee or a snack during a long day at the exhibition, be mindful of what you place on your stand. If your refreshments don’t align with your product offering, especially at a foodie expo, it can confuse potential customers. Keep them off stand to maintain a clear brand message.
Despite the diverse approaches I witnessed at Lunch! 2023, there were standout booths, both big and small, that captivated attendees with their engaging and informative displays. As an SME preparing for your next industry-specific exhibition, remember these tips to ensure your booth leaves a memorable impression. And if you’re looking for expert guidance to manage your future exhibitions effectively, feel free to reach out to us. We’d be delighted to help your business shine at the next event!